Context Partners reached out for help to take their brand to the next level. Over the course of our 3 month engagement, we moved through some roadblocks to help define what Context Partners 2.0 looks and feels like.
Strategy/Consulting + Brand Refresh
Focused first on exploring and redefining the main brand attributes, business goals, and narrowing in on their ideal audience, I facilitated a 5 hour on-site discovery session. We came away with a clear definition of who Context Partners is now and more importantly, who they're becoming. With this new insight, we worked together to create the new visuals, voice, and messaging for the refresh. The following demonstrates a few of my strategic recommendations for the company's new direction based on our discovery.