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Context Partners

Roles:

Brand Strategy

Brand Refresh

Consulting
Creative Direction

Visual Identity

Context Partners reached out for help to take their brand to the next level. Over the course of our several month engagement, we moved through some roadblocks to help define what Context Partners 2.0 looks and feels like.

Process

We started with a deep dive discovery session, focused on exploring and redefining the brand and its business goals, then narrowing in on their ideal audience. We came away with a clear definition of who Context Partners is now and more importantly, who they're becoming. With this new insight, we worked together to create new visuals, voice, and messaging for the refresh. Below are a few slides taken from the final recommendation deck for the organization's new direction based on our time together.

© 2020  Shallin Mayher