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Multnomah Group

Roles:

Brand Strategy
Creative Direction

Visual Identity Design

Multnomah Group approached me to help them update their current logo and visual identity to help represent the firm's future while maintaining aesthetic consistency. I focused on creating a refreshed look for them that made sure to account for the correct high-profile audience while staying true to their local roots. 

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Using the surrounding area of the Pacific Northwest as inspiration, I designed a simple combination mark with a fresh and updated color palette and typography. The new design pays tribute to the foundation of Multnomah Group and their history in the area while conveying their progressive approach to the future.

 

The design rationale for the new corporate identity was founded on the need to have a brand that accurately represents the work and people that make up Multnomah Group. This design is a nod to the well-known waterfall in the Pacific Northwest from which the name is derived.

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Before/After

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Brand Guidelines

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Our old design was tired and dated and needed a fresh, modern update. Shallin was interested in learning about our company and the message we wanted to send to clients and potential clients with our new brand. Our updated corporate identity is exactly what we were looking for!

Lindsey Knopik

Marketing Manager, Multnomah Group