Image by Jonathan Borba

Wildwood Birth

Roles:
Creative Direction
Visual Identity

Wildwood Birth offers online education for all folks that experience childbirth. Normalizing the many paths to birth and creating an inclusive, empowering environment in which to learn are key aspects of their brand story.  

The folks at Wildwood needed a scaleable identity that could carry their new digital business forward. I created a warm, inviting, and approachable logo system to be used across all channels and mediums for launch. I focused on the overarching concept and designing the main brand elements for the team. All consequent marketing material design is currently in progress, but the building blocks are in place. 

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Infant Legs
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Explorations

Direction 1

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Direction 2

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Refinement

The team decided that direction 2 most aligned with their key brand attributes. I built off what was working with this concept and expanded to create a scalable system for varied use of the logo. 

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