Intro
Hinge Health is a digital musculoskeletal care company helping people manage pain, recover movement, and access care from home.
I joined during a major rebrand and helped extend the new identity across commercial touchpoints, including sales materials, report layouts, brand applications, and product-adjacent visuals. As my role shifted toward web, my focus became translating the refreshed brand into a more consistent, accessible, and scalable digital system.
The work below spans brand implementation, website enhancements, conversion-focused page design, content discovery, and reusable web patterns. Several pieces were still in progress when the team transitioned, but together they show the foundation I helped build for a stronger digital experience.

System
I helped establish a visual and digital system that could scale across the website, decks, reports, social, and product-adjacent surfaces.
The system introduced stronger typography, a more usable color architecture, clearer token logic, modular web patterns, and flexible visual language for data, testimonials, audience pathways, and AI-enabled product storytelling. The goal was to make complex healthcare information feel easier to scan, trust, and act on across patients, clinicians, health systems, and payers.







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