Cadence

Cadence

Cadence

Role

Role

Brand Design Lead

Brand Design Lead

Focus

Focus

Rebrand, website, design system, data storytelling

Rebrand, website, design system, data storytelling

Intro

Hinge Health is a digital musculoskeletal care company helping people manage pain, recover movement, and access care from home.

I joined during a major rebrand and helped extend the new identity across commercial touchpoints, including sales materials, report layouts, brand applications, and product-adjacent visuals. As my role shifted toward web, my focus became translating the refreshed brand into a more consistent, accessible, and scalable digital system.

The work below spans brand implementation, website enhancements, conversion-focused page design, content discovery, and reusable web patterns. Several pieces were still in progress when the team transitioned, but together they show the foundation I helped build for a stronger digital experience.

System

I helped establish a visual and digital system that could scale across the website, decks, reports, social, and product-adjacent surfaces.

The system introduced stronger typography, a more usable color architecture, clearer token logic, modular web patterns, and flexible visual language for data, testimonials, audience pathways, and AI-enabled product storytelling. The goal was to make complex healthcare information feel easier to scan, trust, and act on across patients, clinicians, health systems, and payers.

a cell phone on a bench
a cell phone on a ledge
a cell phone on a ledge

Care management agent

Care management agent

Coaching co-pilot

Coaching co-pilot

Titration co-pilot

Titration co-pilot

Alert agent

Alert agent

Provider Intelligence

Provider Intelligence

Care management agent

Titration co-pilot

Provider Intelligence

Coaching co-pilot

Alert agent

Reflection

Building the work was only part of the challenge. The greater challenge was creating structure in an environment where priorities, timelines, and business needs were constantly evolving.
By focusing on reusable systems rather than individual deliverables, I established a foundation that could scale with the company. The experience reinforced a belief that good design is not just about what gets shipped. It's about creating clarity, alignment, and momentum over time.

Building the work was only part of the challenge. The greater challenge was creating structure in an environment where priorities, timelines, and business needs were constantly evolving.
By focusing on reusable systems rather than individual deliverables, I established a foundation that could scale with the company. The experience reinforced a belief that good design is not just about what gets shipped. It's about creating clarity, alignment, and momentum over time.